From its inception, Cala had been a concept with this rich transformative quality to it.

We often would reference the radiant Mediterranean vibes of coastal towns like Marbella for atmosphere, amazing meals we’d had in San Sebastian, and because of these discussions with the dynamic team over at Clive Collective, we set out to create a brand that used the power of story to emotionally connect with customers in inspiring ways, across a variety of touch-points.